The Start-up Founder's Overview to Strategic Advertising That Drives DevelopmentAre you a startup owner having a hard time to gain traction for your new product or company? Do you have an incredible innovation but are puzzled why individuals aren't beating down your door to buy it? If this sounds acquainted, you need to concentrate on calculated ad
Marketing for the Modern B2B Buyer’s Journey - Mark Donnigan Interview
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ
B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Marketing for B2B and the Buyer’s Journey - Mark Donnigan Interview
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances